http://blog.movies.yahoo.com/blog/1679-too-many-men-in-tights-5-reasons-the-superhero-summer-has-been-a-bust
This article is right on all parts.
Here is one point I want to comment on....
NOT ENOUGH YOUNG DUDES GOING TO MOVIES
Why? Cost vs Value, you see if you wanted to see some 3D superhero movie you would pay $10-15 for the ticket and and another #15 for concessions. That is $30+ per person to go see a movie that they then have to burn gas just to get to a place that shows them. The days of the local movie palace that was walking distance from your house are LONG GONE.
If you are 16-25 it makes more sense to spend $60 on the next Call of Duty and get months of entertainment online for months at end than spend half that for 90-120 minutes of entertainment. If they really wanted to see it than they will just wait for netflix or "acquire" it on bittorrent.
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