Monday, June 13, 2011

Do we even want or NEED our MTV anymore?

 I wrote this as a response to this post....

I don't know if it is because I have gotten older but I do not even FIND MTV even watchable or even having a purpose on TV anymore.

I am 35 and  find there is better TV on NICK and DISNEY.

MTV's edgy show SKINS got cancelled, you see MTV is pretty much trying to be edgy to teens while gasping for air in a much thinner cultural atmosphere.

Here are some bullet points, about MTV's current problems.

Bullet Point 1. It's not about teens anymore it about TWEENS. Disney has hit this nerve with High School Musical, Hannah Montana and the Jo Bros. We say this a few years ago when Russel Brand was going on about purity rings when he was hosting a show about music awards on Music Television where all the big music acts came from DISNEY. MTV's parent company Viacom also owns Nickelodeon so they do have a share of this market, while the parent company does. MTV as a whole does not they are just a cog in a larger media strategy.

Bullet Point 2. Teens do not need MTV anymore when it comes to music videos.  I remember when MTV was young in the 80's. If you wanted to see a new video you had to wait for the WORLD PREMIER on MTV. Now the hot acts of our decade premier their videos on YOUTUBE, Myspace, VEVO or whatever. Then you can watch it over and over until your eyes bleed. Not wait for hours for MTV to decide to play your fav video.

MTV is basically entered an era where they are both irrelevant and useless. Probably why they are getting Mike Judge to bring back Beavis and Butthead and took music your of their logo. Disney captured lghtng n a bottle with Miley, Selena, Demi and the Jonas Bros. All what MTV has is the Situtation and Snooki. A network that once set trends is now following them with their new TEEN WOLF series.

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